Pricing Plan
From session costs to optional features, discover transparent pricing designed to accommodate various requirements. Choose a plan that aligns with your goals and budget, and start your journey with us.
Choose A Plan
For Kenya
| Telco | Basic Plan (0 – 20,000 SMS) | Plus Plan (20,000 – 99,999 SMS) | Premium Plan (100,000 – 399,999 SMS) | Max Plan (400,000 SMS) |
|---|---|---|---|---|
| Safaricom | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
| Airtel Kenya (Local Traffic) | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
| Other Kenyan Telcos | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
| Airtel Kenya (International Traffic)* | USD 0.062 | |||
Kindly be aware:
- Airtel categorizes traffic as international if your sender ID denotes a brand that sends messages to multiple countries. Therefore, if you send messages from Kenya to an Airtel subscriber in any other country, the message will be classified as international.
- Messages up to 160 characters are treated as a single message. Any content surpassing this limit will be regarded as a new message.
- Additionally, please be aware that the use of special characters impacts your character count, reducing one SMS to 70 characters instead of the standard 160 characters.
Sender ID
For Kenya
| Telco | Set Up |
|---|---|
| Bundled Safaricom & Airtel | Ksh. 14000 |
| Safaricom Only | Ksh. 7500 |
| Airtel Only | Ksh. 7000 |
| Telkom | Ksh. 6500 |
| Equitel | Ksh. 6000 |
*prices are 16% VAT inclusive
SMS Features
- Pay as you us – SMS credits dont expire even if not used
- Free account registration
- Bulk send
- Campaign builder
- Schedule SMS
- Clean SMS reports
- Custom SMS templates
- Contact group/ contact list
- Dashboard analytics
- API documentation Access
- Automations setup
- Free client onboarding and support
- 1 SMS = 1 credit/unit
- 1 SMS = 160 characters
Coverage: Kenya, Benin, Botwana, Burkina Faso, Cameroon, Congo, DRC, Cote d’Ivoire, Eswatini, Ethiopia, Ghana, Lesothi, Malawi, Mali, Namibia, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Togo, Uganda, Zambia, Zimbabwe etc
(SMS & Sender ID rates will vary between localities outside Kenya, consult us for more -World)
Click here for more info.
For Sender ID
Requirements
- Signed and stamped consent form/letter on company letterhead (format given after payment)
- Business registration certificate
Guidelines
- -Must have a minimum of 3 characters and a maximum of 11 characters.
- Must be derived from, and almost match the business name.
- No spaces or special characters, except underscore _
Sender ID can be transactional or promotional
• Transactional services focus solely on essential transactions such as payments, banking, and account-related information. The advantage is that recipients will receive SMS even if they block marketing messages. However, telcos are stringent, and any marketing attempts can lead to immediate blocking and financial loss as the assigned SID becomes unusable.
• Promotional messages serve marketing goals, but if someone blocks marketing SMS by dialing *100# (in Kenya), they won’t receive them. However, you can still send marketing SMS
more freely, unless there’s significant backlash or you engage in fraudulent practices.
(Sender ID registration & rates will vary between different localities outside Kenya,
consult us for more)
Sender ID registration and approval period will depend on the telco)
Messages will appear with our default ID if you havent registered an ID with us!
Dedicated Short Code eg. 22515
For Kenya
| Telco | Deposit | Setup | Monthly Maintenance per Telco |
|---|---|---|---|
| Safaricom, Airtel, Equitel and Telkom | Ksh. 13,500 | Free | Ksh. 18,500 |
Shared Short Code (Keyword)
For Kenya
| Setup | Monthly Maintenance |
|---|---|
| Ksh. 7500 + 16% VAT | Ksh. 3000 + 16% VAT |
*prices are 16% VAT exclusive
Raising a Toll Free Short Code attracts an extra charge of KES 5,000 (VAT exclusive)
Outgoing SMS costs (Toll-free codes)
For Kenya
| Telco | Basic Plan (0 – 20,000 SMS) | Plus Plan (20,000 – 99,999 SMS) | Premium Plan (100,000 – 399,999 SMS) | Max Plan (400,000 SMS) |
|---|---|---|---|---|
| Safaricom | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
| Airtel Kenya (Local Traffic) | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
| Other Kenyan Telcos | Ksh. 0.65 | Ksh. 0.5 | Ksh. 0.4 | Ksh. 0.3 |
Coverage: Kenya, Benin, Botwana, Burkina Faso, Cameroon, Congo, DRC, Cote d’Ivoire, Eswatini, Ethiopia, Ghana, Lesothi, Malawi, Mali, Namibia, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Togo, Uganda, Zambia, Zimbabwe etc
(SMS rates will vary between localities outside Kenya, consult us for more coverage areas -World)
Click here for more info.
For Kenya
Revenue Share
| <100,000 SMS | 100,000 – 1,000,000 SMS | > 1,000,000 SMS | ||
|---|---|---|---|---|
| GOK | 33.4% | 33.4% | 33.4% | |
| Amount is regarded as 100% after the above deductions | ||||
| Safaricom | 50% | 40% | 30% | |
| Amount is regarded as 100% after the above deductions | ||||
| Shortcode Owner | 68% | 73% | 78% | |
| Infopromo Communications | 32% | 27% | 22% | |
Currently limited to Kenya ONLY
Click here for more info.
For Global
Intro
(Ksh. 500)
- Sending credit - 2000
- Max lists - 2
- Max Subscribers - 700
- Subscriber / list - 700
- Segments / lists - 2
- Campaigns - 2
- Automations - 2
- Verifications - 50
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Starter Pack
(Ksh. 1700)
- Sending credit - 10000
- Max lists - 2
- Max Subscribers - 2000
- Subscriber / list - 1000
- Segments / lists - 3
- Campaigns - 4
- Automations - 2
- Verifications - 600
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Budget Bundle
(Ksh. 2500)
- Sending credit - 13000
- Max lists - 4
- Max Subscribers - 3000
- Subscriber / list - 2500
- Segments / lists - 3
- Campaigns - 4
- Automations - 3
- Verifications - 1000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Essential Plus
(Ksh. 3700)
- Sending credit - 18000
- Max lists - 5
- Max Subscribers - 6000
- Subscriber / list - 4000
- Segments / lists - 4
- Campaigns - 4
- Automations - 4
- Verifications - 1800
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
ProMailer
(Ksh. 6000)
- Sending credit - 40000
- Max lists - 5
- Max Subscribers - 8000
- Subscriber / list - 6000
- Segments / lists - 4
- Campaigns - 6
- Automations - 5
- Verifications - 2200
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Growth Accelerator
(Ksh. 8500)
- Sending credit - 60000
- Max lists - 6
- Max Subscribers - 10000
- Subscriber / list - 7000
- Segments / lists - 5
- Campaigns - 6
- Automations - 7
- Verifications - 3000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Premium Plus
(Ksh. 13,500)
- Sending credit - 75000
- Max lists - 6
- Max Subscribers - 15000
- Subscriber / list - 10000
- Segments / lists - 6
- Campaigns - 7
- Automations - 8
- Verifications - 4000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Corporate Connect
(Ksh. 22,000)
- Sending credit - 130000
- Max lists - 6
- Max Subscribers - 19000
- Subscriber / list - 15000
- Segments / lists - 10
- Campaigns - 7
- Automations - 8
- Verifications - 10000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Conversion
(Ksh. 27,000)
- Sending credit - 190000
- Max lists - 7
- Max Subscribers - 35000
- Subscriber / list - 20000
- Segments / lists - 11
- Campaigns - 8
- Automations - 9
- Verifications - 12000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Omnichannel Master
(Ksh. 32,000)
- Sending credit - 211000
- Max lists - 10
- Max Subscribers - 43000
- Subscriber / list - 35000
- Segments / lists - 12
- Campaigns - 13
- Automations - 14
- Verifications - 14000
- Intergration
- Geotracking
- Analytics - delivery, open, clicks, received, delivery etc
- Email Templates
- Sign-Up Forms
- Free Support
Exclusive features
- No requirements needed. Come as you are!
- Having your own domain is an added advantage but NOT a MUST!
- White labelled: Your emails will NOT appear with our branding anywhere, making you look professional.
- DKIM and SPF Authenticated: improving deliverability.
- CAN-SPAM ACT compliance: allowing opt-out at will.
- Exclusive dashboard analytics & reporting: NO “premium” reporting for higher subscription!
- Light-weight code for sign up forms integration.
- Drag & drop (WYSIWYG) feature for email creation.
- Free onboarding support.
- API documentation access.
- Unlimited access to email templates and custom templates on request
etc.
Disclaimer!
We will ONLY charge you to use the platform as stated in the above pricing on self service. Wanting us to handle email marketing for you will lead to a service level agreement (SLA) and will attract negotiable agency fees for email ad copy, design, layout, account management, analysis and report etc.
Click here for more info.
For Global
Understand Your Costs
WhatsApp pricing is determined by two components: Meta’s conversation-based fee (which varies per geo-location/ country) and Infopromo’s per-message fee ($0.005). Meta’s fee depends on the type of conversation and is charged in 24-hour intervals starting from the delivery of the first business message. The number of messages sent during a conversation varies by type.
Marketing
These conversations promote your business, products, or services. They include offers, product recommendations, abandoned cart reminders, or any communication not classified as utility or authentication.
Utility
Utility conversations are tied to specific transactions, such as order confirmations, shipping updates, or recurring billing notifications.
Authentication
Authentication conversations provide one-time passcodes for verifying user identity. These can be used at various points in the customer journey, including account creation, password recovery, or security checks.
Service
Service conversations are initiated by customers, usually for resolving inquiries or support requests. Businesses can respond within a 24-hour window to offer assistance.
For Global
Basic
(Ksh. 500)
- Instagram Posting stories with a video and image
- Instagram posting carousel/ reel/ stories/ single image
- Facebook page posting media/ text/ links
- Facebook group posting to groups as an admin role
- Facebook profile posting media/ text/ link/ story
- Facebook page posting media/ text/ link/ story
- Facebook group posting media/ text/ link to groups as a member
- X (formerly Twitter) posting tweets
- X (formerly Twitter) posting media/ text/ link
- Schedule posts to a later time
- Store your media for later reuse
- Login once to all your accounts in a single dashboard
- Create groups with different account access levels
- Create posts drafts and save them for later use
- FREE Support
Creator
(Ksh. 1000) - EVERYTHING IN BASIC PACKAGE PLUS
- Use Adobe Express to create content
- Access to stock images sites
- FREE Support
Executive
(Ksh. 2000) - EVERYTHING IN CREATOR PACKAGE PLUS
- Use Chat GPT to generate captions
- Use Chat GPT to generate images
- FREE Support
Exclusive features
Features
- Import and schedule multiple posts across various profiles
- Use a centralized location to create, organise, edit and publish your assets
- Add videos and images from Google Drive, Dropbox, One Drive and Adobe Express
- View post before it is published on your social accounts
- Create several posts types: media, link, texts
- Save and edit drafts; compose whenever you want
- Save and get captions; organise hashtags & links to use later
- Image editor: Adobe Express produces stunning images
- Use URL shortners to shorten your urls
- Add multiple social media accounts
- Bulk upload multiple posts
- Clear and concise dashboard
- Tools: Watermark your content
For Kenya
Shared USSD Code
| USSD Code Structure | Set-Up | Monthly Maintenance |
|---|---|---|
| *250*X# or *637*X# | Free | Ksh. 46000 |
| *250*XX# or *637*XX# | Free | Ksh. 36000 |
| *250*XXX# or *637*XXX# | Free | Ksh. 26000 |
| *250*XXXX# or *637*XXXX# | Free | Ksh. 16000 |
Costs per session are prepaid, and the end user bears the expense
A common USSD code will be initiated on Safaricom, Airtel, and Telkom.
The telecommunication company deducts the session cost directly from the end user’s airtime. We also levy a fee per session, as outlined in the table below. Additionally, a mandatory deposit of KES 6,500 is necessary for the session cost.
| Network | Telco Charge to the end user | Infopromo Communications Infrastrucutre Fee |
|---|---|---|
| Safaricom | Ksh. 1 | Ksh. 0.35 |
| Airtel | Ksh. 3 | Ksh. 0.35 |
| Telkom | Ksh. 1 | Ksh. 0.35 |
Dedicated USSD Code
Safaricom
| Type | Cost |
|---|---|
| Test Bed | Ksh. 20,000 |
| Setup Cost | Ksh. 155,000 |
| Monthly maintenance (*XXX#) | Ksh. 82,000 |
| Monthly maintenance (*XXX*X#) and more | Ksh. 65,000 |
Telkom
| Type | Cost |
|---|---|
| Set up cost | Ksh. 65,000 |
| Test bed | Ksh. 20,000 |
| Deposit (on off) | Ksh. 35,000 |
| Monthly maintenance | Ksh. 45,000 |
Equitel
| Type | Cost |
|---|---|
| Set up cost | Ksh. 65,000 |
| Test bed | Ksh. 20,000 |
| Monthly maintenance | Ksh. 65,000 |
Airtel
| Type | Cost |
|---|---|
| Set up cost | Ksh. 120,000 |
| Monthly maintenance | Ksh. 50,000 |
Costs per session are postpaid, and the code owner bears the expense
A mandatory payment of KES 10,000 is necessary to cover the session expenses.
| Telco | Basic Plan (0 – 20,000 SMS) | Plus Plan (20,000 – 99,999 SMS) | Premium Plan (100,000 – 399,999 SMS) | Max Plan (400,000 SMS) |
|---|---|---|---|---|
| Safaricom | Ksh. 2 | Ksh. 2 | Ksh. 1.8 | Ksh. 1.8 |
Costs per session are prepaid, and the end user bears the expense
The telecommunication company deducts the session cost directly from the end users’ airtime. We also impose a fee per session, as outlined in the table below. A mandatory deposit of KES 10,000 is necessary for covering the session cost.
| Telco | Telco Charge to the end user | Infopromo Communications Infrastructure fee |
|---|---|---|
| Safaricom | Ksh. 1.7 | Ksh. 0.5 |
| Airtel | Ksh. 3.8 | Ksh. 0.5 |
| Telkom | Ksh. 1.7 | Ksh. 0.5 |
| Equitel | Ksh. 1.7 | Ksh. 0.5 |
Coverage: Kenya, Uganda, Tanzania, Rwanda, Nigeria, Ghana, Malawi, Zambia, South Africa
(Rates will vary between localities outside Kenya, consult us for more)
